Almost everybody knows Bergen County’s senior population is huge, but nobody was certain that a recently launched low-cost, volunteer ride service designed specifically for the elderly and visually impaired would succeed. After all, Bergen is an affluent, densely populated county with taxis, commercial bus routes, municipal senior vans and a few local senior-ride programs — to say nothing of Uber and Lyft.
But last spring, nearly all doubt was erased when phones at ITN America’s new North Jersey affiliate in Wyckoff started ringing off the hook. By November, ridership topped 100 and weekly rides reached 105.
“We knew there was big demand here because so many seniors need rides, but this is amazing,” said John Boswick, the affiliate’s president and chief executive.