Archive for the ‘Liberty Mutual’ Category

Liberty Mutual lets reporters see (and feel) the future

November 19, 2009

Do you ever wish you could get the chance to see what life in the future might be like, even if just for a few minutes? Liberty Mutual hosted an event at Qualcomm Stadium in San Diego November 17, which was a tremendous success,  and gave reporters the chance to fast-forward their biological clocks–temporarily of course–to see what kinds of physical and cognitive restrictions many drivers over the age of 65 deal with every day.

Local news reporters tested out Liberty Mutual’s 25-pound ‘aging-driver’ suit in an attempt to promote senior transportation across the country.  Click below to see what local San Diego newscasters had to say.

Fox News 5 (KSWB)

ABC News 10 Live (KGTV)

KUSI News at 10 (KUSI)

CBS News 8 (KFMB)

Transportation Reporter Goes for Humbling, Uncomfortable Ride

November 18, 2009

Chris Nichols, North County Times

SAN DIEGO– Frustrated. Humbled. Helpless.

That’s how I felt Tuesday as I strained to find a bright-orange cone in my rearview mirror, strapped inside a 25-pound ‘aging-driver’ suit, with neck and knee braces fastened to my frame.

I was taking part in Liberty Mutual’s “Driver Seat Game,” held on a closed course at Qualcomm Stadium’s parking lot —- the place my dad taught me how to drive as a teenager about 15 years ago.

Read the full story.

Drivers Simulate Being Elderly

November 13, 2009

ABC 36 (WTVQ)

LEXINGTON– As the first wave of baby boomers gets older, more and more elderly people are driving.

With elderly drivers on the increase, a workshop was held today in Lexington where reporters suited up in a weighted suit that simulated fatigue and the effects of aging on the body.

Driving on a closed course became very difficult, as reaction times were slower, and mobility was impeded.

Liberty Mutual Insurance hosted the event, and their goal was to increase awareness about these safety concerns. Dave Melton, the Industry Director of Transportation for Liberty, had a few great suggestions.

“Instead of driving a parent around or an older friend, let them drive and observe how they drive. Are they driving too far apart or behind the vehicle in front of them? Are they driving too slowly? Are they taking turns very wide?”

There are alternative ways to get around for those who shouldn’t drive, such as services provided by non profit groups like ITNBluegrass.

You can learn more about ITNBluegrass by following this link:
http://itnbluegrass.org/

To play an online game that simulates the driving experience for an elderly person, you can follow this link: www.libertymutual.com/driverseat/

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Liberty Mutual survey shows baby boomers reluctant to speak to aging parents about their driving, but that seniors are willing to talk

July 20, 2009

LibertyMutual.com/SeniorDriving

“Families should be having conversations now – before an incident occurs – with aging relatives about how to best map out transportation solutions that maintain their independence and dignity, yet keep them safe.” said Greg Gordon, senior vice president of Consumer Marketing at Liberty Mutual.

Click here to read full story.

Should seniors re-take driver’s test?

June 24, 2009

Paul Briand, Baby Boomer Examiner

Baby Boomers face a dilemma about their elderly parents that they’ll ultimately face themselves: Should they be required at some point to re-take a driver’s test to prove their proficiency behind the wheel?

Liberty Mutual, the insurance giant, is getting involved in the discussion by offering an online driving test, meant to simulate some of the challenges that elderly drivers face when they’re out on the road.

It’s called the Driver’s Seat game and can be road tested here. It’s offered as a resource by Liberty Mutual for Baby Boomers and their parents.

“The Driver Seat Game is a great conversation starter,” Greg Gordon, senior vice president of Consumer Marketing at Liberty Mutual, said in a statement. “Most families are simply not addressing the very important issue of senior mobility, perhaps because they feel ill-equipped on how to approach it.”

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Too Old To Drive? When It’s Time To Surrender The Keys

June 23, 2009

SACHA PFEIFFER. 90.9 WBUR

BOSTON — Genevieve Priest is 89-years-old and still has her driver’s license, but says she has mostly given up driving. She travels with a tank of oxygen connected to a tube in her nose, and she does not feel as strong as she used to.

“Well, I have a breathing problem, I don’t have the energy I had before, and my eyes are not as good as they used to be,” Priest says. “I would drive today if I had to, but I prefer not to.”

She still comes, though, to this weekly quilting group at the Belmont Senior Center. She usually gets dropped off by her husband, who is still driving at age 91.

“He’s been a tremendous good driver,” Priest says, “but lately we’re getting a little nervous about him driving because he doesn’t seem to have the confidence.”

A handful of recent high-profile car accidents involving elderly drivers has state lawmakers considering legislation that would require extra testing for older drivers. Supporters of the proposed new laws say people over a certain age are unsafe behind the wheel.

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Suited Up As A Senior

June 23, 2009

Daniel D’Ambrosio, Fairfield County Weekly

Is there anything that gets better at the age of 85? Well, maybe, but I can tell you from experience it isn’t driving a car. Not that I’m that old — yet — but in a clever event staged by Boston-based Liberty Mutual insurance company last week at Rentschler Field, I got a taste of what it’s like to drive a car at an advanced age.

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Liberty Mutual debuts Driver Seat Game

June 19, 2009

Liberty Mutual launched its online Driver Seat Game, a video game that will allow players of all ages to experience first-hand the physical and cognitive limitations that older drivers may experience while operating a motor vehicle. The goal of the game is to make players sensitive to the physical obstacles faced by their parents at various stages of aging and inspire conversations between adult children and their senior parents.

Liberty Mutual Driver Seat Game

Click to play the Driver Seat game.

Click here to read the press release.

Senior Drivers, the Video Game

June 18, 2009

Brad Drazen, WVIT-TV (Hartford NBC)

A video game is giving people of all ages senior moments behind the wheel.

The Driver Seat Game, is a flash-based video game that makes you feel like you have physical and cognitive limitations that older drivers might experience while they’re behind the wheel of a car.

Liberty Mutual, as in the insurance company, and ITNAmerica are behind the video game experience unlike any you’re likely to get from your Wii, XBox or PlayStation.

It’s part of a program that gives families resources to handle the issue of aging and its effect on driving, a real and difficult issue many families are bound to face at some point.

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A difficult drive in a suit designed to mimic effects of aging

June 18, 2009

Vivian Nereim, Boston Globe

EAST HARTFORD — The frustration sank in the moment I got in the car. I couldn’t reach the brake. Adjusting the driver’s seat seemed simple, but my back was stiff, my knees were stuck, and my hands were heavy. I sheepishly asked my driving instructor, Stephen Smith, if he could help. It was embarrassing, but I couldn’t do it on my own.

I was wearing a restrictive suit meant to simulate the bodily effects of aging as I fumbled through a closed driving course at Rentschler Field, practicing parking, navigating orange cones, and making emergency stops.

The suit and the course were part of a Liberty Mutual event on Wednesday marking the release of their “Driver Seat Game,” an online video game designed to simulate the physical and cognitive limitations experienced by many elderly drivers. The game, which went live Tuesday morning, is accessible at http://libertymutual.com/driverseat.

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