ITNRacineCounty’s Ride and Shop program is an opportunity for business owners to show their commitment to the community, public safety and their senior customers. Research shows that non-driving seniors make 59 percent fewer shopping trips and visits to restaurants.
For annual dues of $100 and a charge of $2 a ride, business owners can help their customers get to their business through rides from ITNRacineCounty. Benefits include free advertising from ITN in its newsletters, website and regular mailings to its customers. The company’s name is printed on the monthly bill of each rider every time he or she visits an establishment.